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Number of active advertisers on Facebook 2016-2020

In the second quarter of 2020, Facebook stated that nine million active advertisers were using the social networking platform to promote their products and services, up from seven million advertisers in the first quarter of the previous year.

Facebook advertising revenue

Facebook generates the vast majority of its revenues through advertising. In 2019, the social network’s ad revenue amounted to over 69.6 billion U.S. dollars, compared to merely 1.04 billion U.S. dollars in other revenues. Most of Facebook’s ad sales are generated via mobile, to the tune of 50.6 billion U.S. dollars in 2018. The company stated that mobile accounted for 92 percent of its total advertising revenue. This is hardly surprising when looking at the dominance of Facebook’s mobile presence which includes the namesake platform app but also Facebook Messenger, Instagram, WhatsApp, and various other Facebook properties and products. Facebook’s advertising revenue in the United States is projected to amount to 39.4 billion U.S. dollars in 2021, marking a dramatic increase from an estimated 23.7 billion U.S. dollars in 2018. During the same period, global Facebook ad revenues are set to amount to almost 95 billion U.S. dollars.

Number of active advertisers on Facebook from 1st quarter 2016 to 2nd quarter 2020

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Release date

July 2020



Survey time period

Q1 2016 to Q2 2020

Supplementary notes

No data available for missing quarters.

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Statistics on "Facebook marketing "

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