Number of active advertisers on Facebook 2016-2019

In the third quarter of 2019, Facebook announced that over seven million active advertisers were using the social networking platform to promote their products and services, up from six million advertisers in the first quarter of the previous year.

Facebook advertising revenue

Facebook generates the vast majority of its revenues through advertising. In 2018, the social network’s ad revenue amounted to over 55 billion U.S. dollars, compared to merely 825 million payments and other fees revenue. Most of Facebook’s ad sales are generated via mobile, to the tune of 50.6 billion U.S. dollars in 2018. The company stated that mobile accounted for 92 percent of its total advertising revenue. This is hardly surprising when looking at the dominance of Facebook’s mobile presence which includes the namesake platform app but also Facebook Messenger, Instagram, WhatsApp, and various other Facebook properties and products. Facebook’s advertising revenue in the United States is projected to amount to 39.4 billion U.S. dollars in 2021, marking a dramatic increase from an estimated 23.7 billion U.S. dollars in 2018. During the same period, global Facebook ad revenues are set to amount to almost 95 billion U.S. dollars.

Number of active advertisers on Facebook from 1st quarter 2016 to 3rd quarter 2019

Number of monthly active advertisers in millions
Q3 '197
Q1 '197
Q1 '186
Q4 '176
Q3 '176
Q3 '164
Q1 '163
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Release date

October 2019



Survey time period

Q1 2016 to Q3 2019

Supplementary notes

No data available for missing quarters.

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