The graph presents information on the estimated cost of digital advertising fraud in the United States from 2011 to 2021. According to the source, fraudulent, nonhuman traffic involvement in digital advertising in 2016 was estimated to incur losses of 7.95 billion U.S. dollars to U.S. advertisers.
Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
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- Digital ad fraud cost share worldwide 2019, by region
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Statistics
- Digital ad fraud cost share worldwide 2019, by region
- Share of mobile ad budgets thought to be subject to fraud in the U.S. 2017
- KOL (influencer) impression number of Sina Weibo in China 2019, by KOL type
- Share of mobile ad fraud attempts worldwide 2016, by app category
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- Share of mobile ad fraud attempts worldwide 2016, by OS
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Radio Ink. (April 19, 2017). Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 08, 2023, from https://www.statista.com/statistics/778733/digital-ad-fraud-cost-us/
Radio Ink. "Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)." Chart. April 19, 2017. Statista. Accessed June 08, 2023. https://www.statista.com/statistics/778733/digital-ad-fraud-cost-us/
Radio Ink. (2017). Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 08, 2023. https://www.statista.com/statistics/778733/digital-ad-fraud-cost-us/
Radio Ink. "Estimated Cost of Digital Ad Fraud in The United States from 2011 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 19 Apr 2017, https://www.statista.com/statistics/778733/digital-ad-fraud-cost-us/
Radio Ink, Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/778733/digital-ad-fraud-cost-us/ (last visited June 08, 2023)
Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars) [Graph], Radio Ink, April 19, 2017. [Online]. Available: https://www.statista.com/statistics/778733/digital-ad-fraud-cost-us/