The graph presents information on the estimated cost of digital advertising fraud in the United States from 2011 to 2021. According to the source, fraudulent, nonhuman traffic involvement in digital advertising in 2016 was estimated to incur losses of 7.95 billion U.S. dollars to U.S. advertisers.
Estimated cost of digital ad fraud in the United States from 2011 to 2021
(in billion U.S. dollars)
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Radio Ink. (April 19, 2017). Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 08, 2020, from https://www.statista.com/statistics/778733/digital-ad-fraud-cost-us/
Radio Ink. "Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)." Chart. April 19, 2017. Statista. Accessed August 08, 2020. https://www.statista.com/statistics/778733/digital-ad-fraud-cost-us/
Radio Ink. (2017). Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 08, 2020. https://www.statista.com/statistics/778733/digital-ad-fraud-cost-us/
Radio Ink. "Estimated Cost of Digital Ad Fraud in The United States from 2011 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 19 Apr 2017, https://www.statista.com/statistics/778733/digital-ad-fraud-cost-us/
Radio Ink, Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/778733/digital-ad-fraud-cost-us/ (last visited August 08, 2020)
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