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Digital ad fraud losses in the U.S. 2011-2021
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Digital ad fraud losses in the U.S. 2011-2021
Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
by A. Guttmann,
last edited
May 16, 2018
The graph presents information on the estimated cost of digital advertising fraud in the United States from 2011 to 2021. According to the source, fraudulent, nonhuman traffic involvement in digital advertising in 2016 was estimated to incur losses of 7.95 billion U.S. dollars to U.S. advertisers.
Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
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by A. Guttmann,
last edited
May 16, 2018
The graph presents information on the estimated cost of digital advertising fraud in the United States from 2011 to 2021. According to the source, fraudulent, nonhuman traffic involvement in digital advertising in 2016 was estimated to incur losses of 7.95 billion U.S. dollars to U.S. advertisers.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- April 2017
- Region
- United States
- Survey time period
- 2011 to 2016
- Special properties
- figures are estimates / forecasts
- Supplementary notes
- *Forecast.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2017
More information
- Region
- United States
- Survey time period
- 2011 to 2016
- Special properties
- figures are estimates / forecasts
- Supplementary notes
- *Forecast.
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Statistics on "Programmatic advertising"
- Overview
The most important statistics
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)Programmatic ad spending worldwide 2017-2019
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Share of marketing professionals who bought media programmatically in the United States as of July 2017Popularity of programmatic media buying among U.S. marketers 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by mediumShare of U.S. marketers spending most on programmatic ads 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by channel
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018
- Mobile programmatic
The most important statistics
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Mobile programmatic display ad spend in the U.S. 2014-2019
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019Share of programmatic in mobile display ad spend in the U.S. 2014-2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019Mobile programmatic display ad spend growth in the U.S. 2014-2019
- What are the pain points that inhibit adoption of mobile programmatic?Obstacles to adoption of mobile programmatic advertising worldwide 2016
- What goals are you trying to achieve via mobile programmatic advertising today?Goals of mobile programmatic advertising worldwide 2016
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?Targeting parameters of mobile programmatic advertising worldwide 2016
- Video programmatic
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017Share of programmatic in digital video ad spend in the U.S. 2013-2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018Programmatic digital video ad spend growth in the U.S. 2014-2018
- Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
- What do you see as the most significant challenges to programmatic video in 2016?Most significant challenges to programmatic video advertising worldwide 2016
- Programmatic & addressable TV
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019Programmatic TV ad spend growth in the U.S. 2015-2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Programmatic ad fraud
The most important statistics
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)Digital ad fraud losses worldwide 2018-2022
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)Digital ad fraud losses in the U.S. 2011-2021
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industryGlobal programmatic ad fraud rates in Q1 2017, by vertical
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browserGlobal programmatic ad fraud rates in Q1 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017Global programmatic ad fraud rates in Q1 2017, by country
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by sourceShare of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017Actions ensuring quality of programmatic ads among marketers in North America 2017
- Header bidding
The most important statistics
- Share of publishers doing header bidding in the United States as of November 2017Share of publishers using pre-bidding solutions in the U.S. 2017
- Share of publishers doing header bidding in the United States as of November 2017, by typeShare of publishers using pre-bidding solutions in the U.S. 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017Leading pre-bid solutions providers used by publishers in the U.S. 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by deviceMonetized header bidding ad impression volume growth worldwide 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by regionMonetized mobile web header bidding ad impressions worldwide 2017-2018, by region
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Statistics
- Share of mobile ad fraud attempts worldwide 2016, by app category
- Share of mobile ad fraud attempts worldwide 2016, by OS
- Annual change in advertising spend in Poland 2017-2018, by medium
- Production costs of advertising in Sweden 2015, by type
- Total media advertising investments in Flanders (Belgium) 2016, by type
- Japanese ad spend electric appliances and AV equipment industry 2008-2017
- Japanese ad spend energy, materials, machineries industry 2008-2017
- Price index of gross magazine advertising costs in Belgium 2012-2017
- Japanese ad spend precision equipment and office supplies industry 2008-2017
- Japanese advertising expenditure share terrestrial TV 2017, by industry
- Japanese ad spend automobile industry 2008-2017
- Cable TV upfront buys CPM in the U.S. 2008-2019
- Price index of gross online advertising costs in Belgium 2012-2016
- Broadcast TV upfront buys CPM in the U.S. 2008-2019
- Price index of gross television advertising costs in Belgium 2012-2017
- Bot traffic distribution 2016, by type
- Big 5 Sporting Goods' advertising expenses in the U.S. from 2017 to 2018
- Advertising costs of Michaels stores in the U.S. and Canada from 2016 to 2018
- Alphabet: global advertising spend 2014-2018
- Global bot traffic share 2012-2016
Studies
- Online advertising metrics
- The State of Mobile Ad Fraud 2016
- Advertising in the Netherlands
- Advertising in Belgium
- RCS MediaGroup
- Advertising industry in Spain
- Advertising in Italy
- Caltagirone Editore
- In-App Engagement and Conversion Report 2019
- Radio: the ROI Multiplier 2013
- Osservatorio Internet Media
Statistics on "Programmatic advertising"
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of marketing professionals who bought media programmatically in the United States as of July 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018
- Types of programmatic advertising bought by marketers in the United States as of July 2017
- How would you rate your organization’s capabilities in the following areas?
- Attitudes of buyers towards programmatic advertising in the United States as of March 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
- What are the pain points that inhibit adoption of mobile programmatic?
- What goals are you trying to achieve via mobile programmatic advertising today?
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018
- Are you shifting budget from any of these channels to focus on programmatic video?
- What do you see as the most significant challenges to programmatic video in 2016?
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017
- Share of publishers doing header bidding in the United States as of November 2017
- Share of publishers doing header bidding in the United States as of November 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by region
- Distribution of in-app advertising fraud attempts worldwide in 2016, by app category
- Distribution of in-app advertising fraud attempts worldwide in 2016, by operating system
- Year-on-year change in advertisement expenditure in Poland from 2017 to 2018, by medium
- Production costs of advertising in Sweden in 2015, by type (in million SEK)
- Total media advertising investments in Flanders (Belgium) in 2016, by type (in euros)
- Advertising expenses of the consumer electronics and AV equipment industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- Advertising expenses of the energy, materials and machineries industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- Price index of gross magazine advertising costs in Belgium from 2012 to 2017*
- Advertising expenses of the precision equipment and office supplies industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- Distribution of terrestrial TV advertising expenses in Japan in 2017, by industry
- Advertising expenses of the automobile industry and related products through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- National TV cable networks upfront advertising cost-per-mille (CPM) in the United States from 2008/09 to 2018/19 season (in U.S. dollars)
- Price index of gross online advertising costs in Belgium from 2012 to 2016*
- National TV broadcast networks upfront advertising cost-per-mille (CPM) in the United States from 2008/09 to 2018/19 season (in U.S. dollars)
- Price index of gross television advertising costs in Belgium from 2012 to 2017*
- Distribution of bot traffic as of November 2016, by type
- Advertising costs of Big 5 Sporting Goods in the United States from 2017 to 2018 (in million U.S. dollars)
- Advertising costs of The Michaels Companies in the United States and Canada from fiscal year 2016 to 2018 (in million U.S. dollars)
- Advertising and promotional expenses of Alphabet from 2014 to 2018 (in million U.S. dollars)
- Percentage of bot traffic as share of total online traffic from 2012 to 2016
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