Digital ad fraud losses in the U.S. 2011-2021

Published by Statista Research Department, Jan 10, 2023
The graph presents information on the estimated cost of digital advertising fraud in the United States from 2011 to 2021. According to the source, fraudulent, nonhuman traffic involvement in digital advertising in 2016 was estimated to incur losses of 7.95 billion U.S. dollars to U.S. advertisers.

Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)

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Release date

April 2017

Region

United States

Survey time period

2011 to 2016

Special properties

figures are estimates / forecasts

Supplementary notes

*Forecast.

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Overview

6

Advertising categories

6

Leading companies

6

Usage of reporting tools

4

Digital advertising audience

6

Further related statistics

12

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Topics

Ad fraudU.S. companies and cyber crimeProgrammatic advertising worldwideU.S. consumers and cyber crimeDigital advertising worldwide
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