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Italy: distribution of travel agencies' Facebook posts by content type 2017

This statistic represents the distribution by content type of Facebook posts by travel companies in Italy in the period from September 2015 to September 2016. According to the study, the majority of posts contained pictures (69 percent), while one in five posts contained a link. By contrast, only one percent of the surveyed posts were about promotional offers, and five percent of them were video or text posts.

Distribution of posts on travel agencies' Facebook pages in Italy from September 2015 to September 2016, by type of content

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Release date

September 2016



Survey time period

September 2015 to September 2016

Special properties

Travel agencies

Method of interview

Online survey

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