Italy: attitudes around materialism 2016, by age group

This statistic presents the results of a survey conducted in Italy in 2016 and whose aim was to find out Italians' attitudes around materialism, sorted by age group. During the online survey, people aged 15 and older were asked whether they considered experiences to be more important than possessions. As of the survey period, the majority of respondents aged between 30 and 39 years agreed with the statement (55 percent).The second-highest ratio was found among people aged 60 and over: indeed, 48 percent of them considered experiences to be more important than possessions.

'Experiences are more important than possessions'. To what extent do you agree or disagree with the statement?

I agree/ strongly agreeI disagree/ strongly disagree
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Release date

May 2017



Survey time period

June to August 2016

Number of respondents

1,503 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: Please indicate how strongly you personally agree or disagree with the following statement- 'I would rather have more time than more money'- , using this scale where "1" means "disagree strongly" and "7" means "agree strongly.”

Missing percentage points to 100 percent are due to the fact that data used in this statistic represents top 2 boxes (agreement) and bottom 2 boxes (disagreement).

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