Brazil: most popular gifts for Mother's Day in e-commerce 2019

During the two weeks preceding Mother's Day in Brazil in 2019, over one fourth (27.1 percent) of the products acquired via internet in the country belonged to the category of beauty and health. It was closely followed by the home appliances category, which accounted for more than 26.8 percent of the online purchases in that period. Mother's Day is celebrated on the second Sunday of May in Brazil. The number of checkouts registered through e-commerce during the two weeks just before the date reached a peak lately.

Leading product categories in online purchases for Mother's Day in Brazil in 2019

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Release date

July 2019



Survey time period

April 27 to May 11, 2019*

Special properties

Based on number of checkouts

Method of interview

Online survey

Supplementary notes

* Two-week period preceding Mother's Day in Brazil (May 12, 2019).

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