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Brazil: most popular gifts for Father's Day in e-commerce 2019

Throughout the two weeks preceding Father's Day in Brazil in 2019, over 18 percent of the products acquired via internet in the country belonged to the category of perfumery, cosmetics, and health. It was followed by the fashion and accessories category, which accounted for 17.8 percent of the online purchases in that period. Father's Day is celebrated on the second Sunday of August in Brazil. Meanwhile, the number of checkouts registered through e-commerce during the Father's Day season has reached a peak in the South American country.

Leading product categories in online purchases for Father's Day in Brazil in 2019

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Release date

August 2019



Survey time period

July 28 to August 11, 2019*

Special properties

Based on number of checkouts

Method of interview

Online survey

Supplementary notes

* Two-week period preceding Father's Day in Brazil (August 12, 2019).

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