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Brazil: main e-commerce categories by sales revenue share on Black Friday 2020

During 2020's Black Friday, the leading e-commerce category in terms of sales revenue was that of home appliances and heating, ventilation, and air conditioning (HVAC). It accounted for approximately 19.94 percent of all online sales in Brazil on that date (November 27, 2020). Telephony ranked second with 19.93 percent of Black Friday's online sales revenue. These two categories also topped online retail sales from Black Friday's Eve to Cyber Monday in Brazil.

Leading e-commerce categories based on share of sales revenue on Black Friday in Brazil in 2020

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Release date

December 2020



Survey time period

November 27, 2020

Supplementary notes

* Heating, ventilation, and air conditioning.

Numbers have been rounded.

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Statistics on "Black Friday e-commerce in Brazil"

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