Brazil: number of online orders on Black Friday by top category 2020
In 2020, around 655,450 online orders for beauty, fragrances, and health-related items were processed in Brazil during Black Friday (November 27). Meanwhile, approximately 650,660 online purchases of clothes and accessories were registered on that day in the South American country. In terms of online sales revenue, the home appliances and heating, ventilation, and air conditioning (HVAC) category ranked first in