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Before purchasing from a luxury brand do you make sure it is a sustainable and ethical brand?

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Millennials: preferences about luxury brand sustainability and ethics in the UK 2017 This statistic shows the results of a 2017 survey in which 20 to 30 year olds in the United Kingdom (UK) were asked whether they make sure a luxury brand is sustainable and ethical before buying from it. The highest percentage of respondents (48.3 percent) said they only sometimes consider this factor before making a purchase.
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Description

Source

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This statistic shows the results of a 2017 survey in which 20 to 30 year olds in the United Kingdom (UK) were asked whether they make sure a luxury brand is sustainable and ethical before buying from it. The highest percentage of respondents (48.3 percent) said they only sometimes consider this factor before making a purchase.
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Release date
July 2017
Region
United Kingdom
Survey time period
Early 2017
Number of respondents
230+*
Age group
20-30 years
Special properties
68 percent female, 32 percent male; those who said they were either interested or very interested in luxury spending
Method of interview
Online survey
Supplementary notes
* The total number of respondents in the survey was 1,005, including respondents in the US, UK, Italy and China. The source did not specify the exact number of respondents in the UK and only gave 230+ as the average number per region.
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