Millennials: preferences about luxury brand sustainability and ethics in the UK 2017

This statistic shows the results of a 2017 survey in which 20 to 30 year olds in the United Kingdom (UK) were asked whether they make sure a luxury brand is sustainable and ethical before buying from it. The highest percentage of respondents (48.3 percent) said they only sometimes consider this factor before making a purchase.

Before purchasing from a luxury brand do you make sure it is a sustainable and ethical brand?

Percentage of respondents
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Release date

July 2017


United Kingdom

Survey time period

Early 2017

Number of respondents


Age group

20-30 years

Special properties

68 percent female, 32 percent male; those who said they were either interested or very interested in luxury spending

Method of interview

Online survey

Supplementary notes

* The total number of respondents in the survey was 1,005, including respondents in the US, UK, Italy and China. The source did not specify the exact number of respondents in the UK and only gave 230+ as the average number per region.

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Statistics on "Luxury goods in the United Kingdom (UK)"

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