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U.S. B2B marketer view on customer focused marketing influence on lead quality 2016

Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016

U.S. B2B marketer view on customer focused marketing influence on lead quality 2016 The statistic presents the share of U.S. B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality. During the survey conducted in the first quarter 2016, 45 percent of responding B2B professionals said they indeed believed that implementing this tactic improved the quality of their leads.
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Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016

Share of respondents
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Share of respondents
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The statistic presents the share of U.S. B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality. During the survey conducted in the first quarter 2016, 45 percent of responding B2B professionals said they indeed believed that implementing this tactic improved the quality of their leads.
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