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Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016

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U.S. B2B marketer view on customer focused marketing influence on lead quality 2016 The statistic presents the share of U.S. B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality. During the survey conducted in the first quarter 2016, 45 percent of responding B2B professionals said they indeed believed that implementing this tactic improved the quality of their leads.
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Description Source More information
The statistic presents the share of U.S. B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality. During the survey conducted in the first quarter 2016, 45 percent of responding B2B professionals said they indeed believed that implementing this tactic improved the quality of their leads.
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Release date
May 2016
Region
United States
Survey time period
Q1 2016
Number of respondents
316 respondents
Special properties
B2B organizations and marketing professionals

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