Most popular types of online luxury goods stores worldwide 2016, by age group

This statistic illustrates the most popular types of online luxury goods stores worldwide. During a worldwide survey in September 2016, 33 percent of Millennial luxury shoppers stated that they had made their last online luxury item purchase via a brand-owned online store. Only four percent of respondents said that their last online luxury purchase was through a discount specialized store.

Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016, by age group

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Sources

Release date

February 2017

Region

Worldwide

Survey time period

September 2016

Number of respondents

12,000 respondents

Supplementary notes

Question: "Which kind of online store did you buy the last luxury product you purchased from?"
The question has been slightly rephrased for a better understanding of the statistic

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Statistics on "Luxury personal goods industry worldwide"

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