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CRM used to analyze customer data for commercial purposes in Spain in 2019, by size

This statistic presents the percentage of companies owning CRM to analyze available information about clients for commercial and marketing purposes in Spain as of 2019, by company size. In that year, 36.12 percent of companies with 50 to 249 employees owned that kind of software, whereas the share of companies with more than 249 employees was higher than 47 percent.

Percentage of companies owning CRM to analyze available information about customers for commercial and marketing purposes in Spain as of 2019, by company size

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Source

Release date

September 2019

Region

Spain

Survey time period

Q1 2019

Number of respondents

15.111 companies*

Special properties

companies with 10 employees or more

Supplementary notes

* Companies whose main activity is described in sections C, D, E, F, G, H, I, J, section L, sections from 69 to 74 of section M , section N and group 95.1 according to CNAE-2009.

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