CRM used to analyze customer data for commercial purposes in Spain in 2016, by size

This statistic presents the percentage of companies owning CRM to analyze available information about clients for commercial and marketing purposes in Spain as of 2016, by company size. In that year, 38.82 percent of companies with 50 to 249 employees owned that kind of software, whereas the share of companies with more than 249 employees was higher than 50%.

Percentage of companies owning CRM to analyze available information about customers for commercial and marketing purposes in Spain as of 2016, by company size

Number of employeesPercentage of companies
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Source

Release date

June 2016

Region

Spain

Survey time period

Q1 2016

Number of respondents

25,320 companies*

Special properties

companies with 10 employees or more

Supplementary notes

* Companies whose main activity is described in sections C, D, E, F, G, H, I, J, section L, sections from 69 to 74 of section M , section N and group 95.1 according to CNAE-2009.

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