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Retail app improvements desired by consumers in the United Kingdom (UK) 2017

This statistic shows the results of a survey released in January 2017 in which respondents were asked how their experience of apps made by retailers in the United Kingdom (UK) could be improved. Out of those surveyed, 54 percent said that better incentives and loyalty schemes would be a major improvement on the current offerings, while 38 percent would like to see rewards for using an app instead of shopping in-store.

What exactly do consumers want from retail apps?

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Source

Release date

January 2017

Region

United Kingdom

Survey time period

2017

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

Those who use retail apps

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Statistics on "Customer loyalty schemes in the UK"

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