Personal care buyers interactions with brands online 2017

This statistic provides information on how personal care buyers interact with brands online in the second quarter of 2017. According to the findings, the 63 percent of respondents reported that they interacted with a brand by visiting their website, while an additional 30 percent had stated that they either read an email or newsletter provided by the brand.

Online brand interactions of personal care buyers worldwide as of 2nd quarter 2017

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Release date

October 2017



Survey time period

Q2 2017

Number of respondents

55,347 respondents

Age group

16-64 years

Special properties

personal care buyers

Method of interview

Online survey

Supplementary notes

Question: Which of the following actions have you done online in the past month?
*Personal care buyers are defined as internet users who have bought one of the following last month: beauty products, deodorants, fragrances/perfume/aftershave, healthcare and pharmaceutical products, shampoo/conditioner/hair care products, skincare/moisturizer.

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Statistics on "Cosmetic and hygiene products in France"

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