This statistic shows the results of a 2017 survey in which Millennials were asked whether they make sure a luxury brand is sustainable and ethical before buying from it. During the survey, 30.7 percent of respondents said they always made sure a luxury item is sustainable or from an ethical brand before purchasing.
Importance of sustainability and ethical brands to Millennials when purchasing high-end fashion or luxury items worldwide in 2017
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Deloitte. (July 7, 2017). Importance of sustainability and ethical brands to Millennials when purchasing high-end fashion or luxury items worldwide in 2017 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/781706/ethical-luxury-goods/?__sso_cookie_checker=failed
Deloitte. "Importance of sustainability and ethical brands to Millennials when purchasing high-end fashion or luxury items worldwide in 2017." Chart. July 7, 2017. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/781706/ethical-luxury-goods/?__sso_cookie_checker=failed
Deloitte. (2017). Importance of sustainability and ethical brands to Millennials when purchasing high-end fashion or luxury items worldwide in 2017. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/781706/ethical-luxury-goods/?__sso_cookie_checker=failed
Deloitte. "Importance of Sustainability and Ethical Brands to Millennials When Purchasing High-end Fashion or Luxury Items Worldwide in 2017." Statista, Statista Inc., 7 Jul 2017, https://www.statista.com/statistics/781706/ethical-luxury-goods/?__sso_cookie_checker=failed
Deloitte, Importance of sustainability and ethical brands to Millennials when purchasing high-end fashion or luxury items worldwide in 2017 Statista, https://www.statista.com/statistics/781706/ethical-luxury-goods/?__sso_cookie_checker=failed (last visited February 09, 2025)
Importance of sustainability and ethical brands to Millennials when purchasing high-end fashion or luxury items worldwide in 2017 [Graph], Deloitte, July 7, 2017. [Online]. Available: https://www.statista.com/statistics/781706/ethical-luxury-goods/?__sso_cookie_checker=failed