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Cleaning products: penetration rate by brand in France 2014

This chart offers a list of the twenty most popular brands of household cleaning products in France in 2014, depending on the penetration rate. In 2014, the Spontex brand had a penetration rate of over 43 percent.

Penetration rate of cleaning product brands in France in 2014

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Release date

May 2015



Survey time period


Supplementary notes

The penetration rate of a product is the percentage of households, individuals or consumers who buy the product or brand considered

The source adds the following methodological information: "The third edition of this study Brand Footprint of Kantar Worldpanel was produced in 35 countries out of 11,000 brands and 200 categories. It is based on the exploitation of the Consumer reach point (CRP) indicator, which is the result of the penetration rate multiplied by the frequency of purchase, all extrapolated to the country's population."

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Statistics on "Cleaning products in France"

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