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Membership of loyalty programs offered by FMCG retailers in the UK 2017

This statistic shows the results of a survey released in 2017 in which respondents were asked whether they are members of loyalty programs offered by fast moving consumer goods (FMCG) retailers in the United Kingdom (UK). The largest percentage of respondents (55 percent) said they are members of loyalty programs at multiple retailers, while 28 percent have just one loyalty program membership. Out of those surveyed, only 17 percent are not members of any loyalty schemes at FMCG retailers.

Are you a member of loyalty programs?

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Source

Release date

October 2017

Region

United Kingdom

Survey time period

2017

Number of respondents

1,515 respondents

Age group

16-65 years

Special properties

Participants are all multi-channel shoppers who own a smartphone and go online daily.

Method of interview

Online survey

Supplementary notes

The source does not specify the exact date of the survey.

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Statistics on "Customer loyalty schemes in the UK"

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