Apparel and accessories: purchase influences in the United Kingdom (UK) 2017

This statistic shows the results of a survey released in 2017 in which respondents were asked what influenced their last purchase of an apparel and accessory item in the United Kingdom (UK). Out of those surveyed, 44 percent claimed that they were prompted to buy a product by websites or apps, making these the biggest driving factors among shoppers. Other influential factors were social media (19 percent of respondents) and retail stores (18 percent).

Factors that influenced the last purchase of apparel and accessories items for shoppers in the United Kingdom (UK) in 2017

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Source

Release date

October 2017

Region

United Kingdom

Survey time period

2017*

Number of respondents

1,515 respondents

Age group

16-65 years

Special properties

Participants are all multi-channel shoppers who own a smartphone and go online daily

Method of interview

Online survey

Supplementary notes

* The source does not specify the date of the survey.

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Statistics on "Apparel market in the United Kingdom (UK)"

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