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Video ad targeting methods used by agencies and marketers in the U.S. 2016

Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016

Video ad targeting methods used by agencies and marketers in the U.S. 2016 The graph presents information on the share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016. It was found that 55 percent of responding U.S. agencies and 46 percent of U.S. marketers indicated using contextual-based ad targeting.
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Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016

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The graph presents information on the share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016. It was found that 55 percent of responding U.S. agencies and 46 percent of U.S. marketers indicated using contextual-based ad targeting.
Show more
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