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Interest in Black Friday and Cyber Monday among adults in the UK 2020

According to the results of a consumer survey, the introduction of a second lockdown curbed the consumer interest in participating in Black Friday and Cyber Monday sales in the United Kingdom (UK). The survey found that while before lockdown around 51 percent of consumers showed intention to purchase goods during the Black Friday week, lockdown affected consumer interest in the event, bringing the share of respondents who said they were interested in buying down to 38 percent.

Share of adults who were interested in Black Friday and Cyber Monday in the United Kingdom (UK) in 2019 and 2020

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Release date

November 2020


United Kingdom

Survey time period

October to November 2020

Number of respondents

approx. 2,230

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source adds the following information regarding the sample used in this survey: "The report is based on an online survey of a nationally representative sample of 2,230 adults conducted between 13-15 and 28-29 October, and a top-up survey of 2,003 adults between 5-6 November following the closure of non-essential shops in England."

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Statistics on "Black Friday in the UK"

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