Loyalty program memberships of European business travelers 2017

This statistic presents the number of loyalty programs that frequent business travelers from five European countries (France, Germany, Spain, Italy and the United Kingdom) belong to as of a survey conducted in 2017. Overall, 44.6 percent of respondents belonged to at two loyalty programs.

Number of loyalty programs that frequent business travelers belong to in Europe in 2017*

Characteristic	Share of respondents
One	29.5%
Two	44.6%
Three	15.5%
More than three	10.4%

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Release date

November 2017

More information

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

July 7-20, 2017

Number of respondents

6000**

Age group

25-55 years

Special properties

frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year; all that are part of a loyalty club

Method of interview

Online survey

Supplementary notes

* The original question was worded as follows: "Are you a member of a hotel loyalty program? How many hotel loyalty programs do you belong to? (Based on respondents that are part of a loyalty club)." The results shown an average for respondents part of a loyalty club from five countries (Spain, Italy, France, Germany and the UK).
** 1200 respondents from each country.

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