Italy: beneficial marketing skills in the agricultural sector 2017

This statistic depicts the results of a survey conducted in Italy in 2017 among agribusinesses. During the survey, representatives of agricultural companies were asked to indicate the most beneficial marketing skills agribusiness CEOs should have. According to the survey results, 59 percent of the interviewed companies stated that CEOs should have a comprehensive knowledge about the market segment the company is operating in and, therefore, be able to develop the right distribution channel strategies.

According to you, what marketing skills should agribusiness CEOs have?

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Source

Release date

November 2017

Region

Italy

Survey time period

2017

Number of respondents

1,000 respondents

Age group

-

Special properties

1,000 agricultural businesses

Supplementary notes

Multiple answers were possible.

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Statistics on "Agriculture sector in the Netherlands"

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