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Leading hotel loyalty program incentives for business travelers in Europe 2017

This statistic presents the the most important hotel loyalty program perks or rewards according to business travelers surveyed in five European countries (France, Germany, Spain, Italy and the United Kingdom). According to the 2017 survey, 36.5 percent of respondents rated free breakfast or room update as the biggest reward program incentive.

Most important hotel loyalty program rewards/perks according to business travelers in Europe in 2017*

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Release date

November 2017


France, Germany, Italy, Spain, United Kingdom

Survey time period

July 7-20, 2017

Number of respondents


Age group

25-55 years

Special properties

frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year

Method of interview

Online survey

Supplementary notes

* The original question was worded as follows: "What hotel loyalty program perks are most important to you? Order from least to most important".
** 1200 respondents from five countries surveyed: Spain, Italy, France, Germany and the UK.

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Statistics on "Business travel in the United Kingdom"

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