This statistic presents the the most important hotel loyalty program perks or rewards according to business travelers surveyed in five European countries (France, Germany, Spain, Italy and the United Kingdom). According to the 2017 survey, 36.5 percent of respondents rated free breakfast or room update as the biggest reward program incentive.
Most important hotel loyalty program rewards/perks according to business travelers in Europe in 2017*
frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year
Method of interview
Online survey
Supplementary notes
* The original question was worded as follows: "What hotel loyalty program perks are most important to you? Order from least to most important". ** 1200 respondents from five countries surveyed: Spain, Italy, France, Germany and the UK.
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Wanup. (November 6, 2017). Most important hotel loyalty program rewards/perks according to business travelers in Europe in 2017* [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/784339/leading-hotel-loyalty-rewards-for-european-business-travelers/
Wanup. "Most important hotel loyalty program rewards/perks according to business travelers in Europe in 2017*." Chart. November 6, 2017. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/784339/leading-hotel-loyalty-rewards-for-european-business-travelers/
Wanup. (2017). Most important hotel loyalty program rewards/perks according to business travelers in Europe in 2017*. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/784339/leading-hotel-loyalty-rewards-for-european-business-travelers/
Wanup. "Most Important Hotel Loyalty Program Rewards/Perks According to Business Travelers in Europe in 2017*." Statista, Statista Inc., 6 Nov 2017, https://www.statista.com/statistics/784339/leading-hotel-loyalty-rewards-for-european-business-travelers/
Wanup, Most important hotel loyalty program rewards/perks according to business travelers in Europe in 2017* Statista, https://www.statista.com/statistics/784339/leading-hotel-loyalty-rewards-for-european-business-travelers/ (last visited May 27, 2022)
