Leading hotel loyalty program incentives for business travelers in Europe 2017

Most important hotel loyalty program rewards/perks according to business travelers in Europe in 2017*

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Release date

November 2017

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

July 7-20, 2017

Number of respondents

6000**

Age group

25-55 years

Special properties

frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year

Method of interview

Online survey

Supplementary notes

* The original question was worded as follows: "What hotel loyalty program perks are most important to you? Order from least to most important".
** 1200 respondents from five countries surveyed: Spain, Italy, France, Germany and the UK.

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