Turnover related to ticket sales for the Eiffel Tower in France 2011-2017

Since 2011, the annual turnover generated by the sales of admissions for the Eiffel Tower in Paris has increased gradually. In 2017, the turnover related to ticket sales to access to the most famous monument in Paris amounted to 68 million euros, compared to 53.03 million in 2012. More than 6 million people visited the Eiffel Tower in 2017.

The Eiffel Tower: one of the most visited attractions in France

The Eiffel Tower, built between 1887 and 1889 and inaugurated for the 1889 World’s Fair, is now a cultural icon of France. Despite a long average wait time to reach one of the three levels of the tower, the monument benefits from positive feed-backs coming from the majority of tourists. In 2015, 75 percent of visitors declared that they were satisfied by the hospitality and the friendliness of the staff of the Eiffel Tower. The average ticket price to visit the Tower, reaching an average of 9.71 euros in 2015, was not mentioned as a barrier. However, even if its popularity is well established, the Eiffel Tower is not the most visited monument in France. It is outdistanced by the Louvre Museum, which attracts nearly 9 million euros each year and by the Palace of Versailles.

A star on Instagram

The tower is famous on social media like Instagram. As of September 2018, the Eiffel Tower came second in a ranking on the most popular attractions worldwide on Instagram. That year it had around 5.09 million mentions on the photo-sharing platform. Additionally,the Eiffel Tower was the most Instagrammed tourist attraction in Europe in 2017.

Turnover generated by the sale of admissions for the Eiffel Tower in France between 2011 and 2017

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Release date

January 2017



Survey time period

2011 to 2017

Supplementary notes

* Pre-tax value.

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