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Time spent holding off buying items until the Black Friday sales in the UK 2018

This statistic shows the results of a 2018 survey in which British consumers were asked how long they hold off buying items in the lead up to the Black Friday/Cyber Monday sales. A total of around 37 percent of respondents admitted to waiting to buy items until the sales started. Out of those who hold out, an anticipation time of a few weeks is most common (14 percent). One percent said they were willing to wait a whole year until the release of the next Black Friday deals.

How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales?

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Release date

November 2018


United Kingdom (Great Britain)

Survey time period

November 2018

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

British adults

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Statistics on "Black Friday in the UK"

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