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Time spent holding off buying items until the Black Friday sales in the UK 2018
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Time spent holding off buying items until the Black Friday sales in the UK 2018
How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales?
by Tugba Sabanoglu,
last edited
Nov 23, 2018
This statistic shows the results of a 2018 survey in which British consumers were asked how long they hold off buying items in the lead up to the Black Friday/Cyber Monday sales. A total of around 37 percent of respondents admitted to waiting to buy items until the sales started. Out of those who hold out, an anticipation time of a few weeks is most common (14 percent). One percent said they were willing to wait a whole year until the release of the next Black Friday deals.
How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales?
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by Tugba Sabanoglu,
last edited
Nov 23, 2018
This statistic shows the results of a 2018 survey in which British consumers were asked how long they hold off buying items in the lead up to the Black Friday/Cyber Monday sales. A total of around 37 percent of respondents admitted to waiting to buy items until the sales started. Out of those who hold out, an anticipation time of a few weeks is most common (14 percent). One percent said they were willing to wait a whole year until the release of the next Black Friday deals.
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- Release date
- November 2018
- Region
- United Kingdom (Great Britain)
- Survey time period
- November 2018
- Number of respondents
- 2,000 respondents
- Age group
- 18 years and older
- Special properties
- British adults
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
More information
- Region
- United Kingdom (Great Britain)
- Survey time period
- November 2018
- Number of respondents
- 2,000 respondents
- Age group
- 18 years and older
- Special properties
- British adults
Other statistics on the topic
+Shopping Behavior
Black Friday: product categories ranked by sales growth in the UK 2017
Shopping Behavior
Black Friday: expected spending in the United Kingdom (UK) 2016-2018
+Shopping Behavior
Average planned spend for Black Friday sales in Great Britain 2018, by generation
Shopping Behavior
Leading items shoppers plan to buy over Black Friday weekend in the UK 2018
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Black Friday in the UK
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Statistics on "Black Friday in the UK"
- Overview
The most important statistics
- Share of consumers participating in Black Friday in selected countries in Europe in 2017 and 2018Share of consumers participating in Black Friday in Europe 2017-2018, by country
- Average expected spend per person during Black Friday in selected countries in Europe in 2018 (in euros)Average spend per person during Black Friday in Europe 2018, by country
- Expected spending over Black Friday weekend in the United Kingdom (UK) from 2016 to 2018* (in billion GBP)Black Friday: expected spending in the United Kingdom (UK) 2016-2018
- Expected offline and online spend over Black Friday weekend in the United Kingdom (UK) in 2018* (in billion GBP)Black Friday weekend: expected offline and online spend in the UK 2018
- Leading ten items consumers will shop for over Black Friday/Cyber weekend in the United Kingdom (UK) in 2018Leading items shoppers plan to buy over Black Friday weekend in the UK 2018
- Percentage growth in sales of different product categories on Black Friday in the United Kingdom (UK) in 2017 compared to 2016*Black Friday: product categories ranked by sales growth in the UK 2017
- Share of retailers offering promotions in store during the Black Friday period from 2012 to 2017*Black Friday: share of retailers offering promotions in store in the UK 2012-2017
- Share of consumers who plan to shop with selected retailers on Black Friday in the United Kingdom (UK) in 2017Black Friday: leading retailers based on consumers' shopping plans in the UK 2017
- Purchase channels
The most important statistics
- Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018Preferred purchase channels for Black Friday in the United Kingdom (UK) 2017-2018
- Share of consumers planning to shop online versus on the high street on Black Friday in the United Kingdom (UK) from 2015 to 2018Black Friday: online v. high street shopping preferences in the UK 2015-2018
- How much of your Black Friday/Cyber Monday spending will be by..?Black Friday/Cyber Monday purchase channels in the UK 2018
- Percentage change in weekly sales in stores during the period from Black Friday to Christmas in the United Kingdom (UK) in 2016 and 2017Black Friday to Christmas: weekly store sales change in the UK 2016-2017
- Cumulative number of retailers offering Black Friday online sales campaigns during the week leading up to Black Friday in the United Kingdom (UK) in 2016Number of retailers Black Friday online sales campaigns in the UK in 2016
- Shopper demographics
The most important statistics
- Share of adults interested in Black Friday and Cyber Monday in the United Kingdom (UK) in 2018, by ageInterest in Black Friday and Cyber Monday in the UK 2018, by age
- Share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) in 2016 and 2017, by ageBlack Friday: share of consumers who intend to buy goods in the UK 2016-2017, by age
- Average planned spend for Black Friday/Cyber Monday sales in Great Britain 2018, by generation (in GBP)Average planned spend for Black Friday sales in Great Britain 2018, by generation
- Average planned spend for Black Friday/Cyber Monday sales in Great Britain 2018, by gender (in GBP)Average planned spend for Black Friday sales in Great Britain 2018, by gender
- Average planned spend for Black Friday/Cyber Monday sales in the United Kingdom (UK) 2018, by region (in GBP)Average planned spend for Black Friday sales in the UK 2018, by region
- Shopper behavior
The most important statistics
- Do you expect to spend more compared with last year?Black Friday: spending expectations compared to last year in the UK 2017
- How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales?Time spent holding off buying items until the Black Friday sales in the UK 2018
- Points at which purchases were made during the Black Friday period in the United Kingdom (UK) in 2016Timing of purchases made during the Black Friday period in the UK 2016
- People shoppers plan to buy for in the Black Friday and Cyber Monday sales in the United Kingdom (UK) in 2018, by genderBlack Friday: who shoppers plan to buy for in the UK 2018, by gender
- Leading reasons for disliking Black Friday among consumers in the United Kingdom (UK) as of 2017Reasons for disliking Black Friday among consumers in the UK 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Interest in Black Friday and Cyber Monday among adults in the UK 2016
- Survey on device used to look for Black Friday deals online in Sweden 2017
- Planned average spend on gifts for the holiday season in the United States 2017-2018
- Survey on people looking for Black Friday deals online in Sweden 2017, by gender
- Black Friday shopping interest in France, the UK and U.S. 2014
- Likeliness to shop in a store on Black Friday/Cyber Monday 2016, by age group
- Brick-and-mortar: Black Friday peak shopping hours among U.S. consumers 2018, by age
- Black Friday/Cyber Monday wish list U.S. 2018, by age group
- Number of physical stores shopped at on Thanksgiving and Black Friday 2013-2014
- Likeliness to shop in a store on Black Friday/Cyber Monday 2016, by gender
- Brick-and-mortar: Thanksgiving and Black Friday peak shopping hours 2013-2014
- Sales channel for Black Friday in Canada 2017
- Consumers planning to shop for deals Black Friday and Cyber Monday Canada 2018
- Reasons for contacting customer service in Denmark 2016
- Bulgaria: recent online shopping destinations 2015
- Influence of coupons on unintended purchases in the Netherlands 2016, by age group
- Canada: recent retail purchase locations 2015
- Willingness to pay more for U.S.-made than for imported products 2013
Studies
- Black Friday in the UK
- Black Friday e-commerce in Brazil
- Shopping behavior trends in Germany
- Millennials in the U.S.: Consumer goods and shopping behavior
- Millennials in the U.S.: Grocery shopping behavior
- Food shopping behavior in the United Kingdom (UK)
- Food shopping behavior in the U.S.
- Hispanics in the U.S.: Shopping behavior
- Baby Boomers in the U.S.: Grocery shopping behavior
- Generation X (Gen X) in the U.S.: Grocery shopping behavior
- Food shopping behavior in Canada
- Thanksgiving weekend shopping in the U.S.
- Grocery shopping behavior in Germany
- Holiday season shopping in Canada
- Fashion industry in Japan
Statistics on "Black Friday in the UK"
- Share of consumers participating in Black Friday in selected countries in Europe in 2017 and 2018
- Average expected spend per person during Black Friday in selected countries in Europe in 2018 (in euros)
- Expected spending over Black Friday weekend in the United Kingdom (UK) from 2016 to 2018* (in billion GBP)
- Expected offline and online spend over Black Friday weekend in the United Kingdom (UK) in 2018* (in billion GBP)
- Leading ten items consumers will shop for over Black Friday/Cyber weekend in the United Kingdom (UK) in 2018
- Percentage growth in sales of different product categories on Black Friday in the United Kingdom (UK) in 2017 compared to 2016*
- Share of retailers offering promotions in store during the Black Friday period from 2012 to 2017*
- Share of consumers who plan to shop with selected retailers on Black Friday in the United Kingdom (UK) in 2017
- Week-on-week change in shopper footfall during the period from Black Friday to Christmas in the United Kingdom (UK) in 2017
- Preferred purchase channels for Black Friday shopping in the United Kingdom (UK) in 2017 and 2018
- Share of consumers planning to shop online versus on the high street on Black Friday in the United Kingdom (UK) from 2015 to 2018
- How much of your Black Friday/Cyber Monday spending will be by..?
- Percentage change in weekly sales in stores during the period from Black Friday to Christmas in the United Kingdom (UK) in 2016 and 2017
- Cumulative number of retailers offering Black Friday online sales campaigns during the week leading up to Black Friday in the United Kingdom (UK) in 2016
- Share of adults interested in Black Friday and Cyber Monday in the United Kingdom (UK) in 2018, by age
- Share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) in 2016 and 2017, by age
- Average planned spend for Black Friday/Cyber Monday sales in Great Britain 2018, by generation (in GBP)
- Average planned spend for Black Friday/Cyber Monday sales in Great Britain 2018, by gender (in GBP)
- Average planned spend for Black Friday/Cyber Monday sales in the United Kingdom (UK) 2018, by region (in GBP)
- Do you expect to spend more compared with last year?
- How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales?
- Points at which purchases were made during the Black Friday period in the United Kingdom (UK) in 2016
- People shoppers plan to buy for in the Black Friday and Cyber Monday sales in the United Kingdom (UK) in 2018, by gender
- Leading reasons for disliking Black Friday among consumers in the United Kingdom (UK) as of 2017
- Share of adults who were interested in Black Friday and Cyber Monday in the United Kingdom (UK) in 2016
- Which device do you use to look for Black Friday deals online?
- Planned average spend on gifts over the Black Friday-Cyber Monday weekend in the United States from 2017 to 2018 (in U.S. dollars)
- Did you look for online deals on Black Friday?
- Are you planning to conduct research on Black Friday sales and discounts?
- Likeliness to shop in a physical store on Black Friday/Cyber Monday among U.S. consumers in 2016, by age group
- Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers in 2018, by age group
- Black Friday/Cyber Monday wish list U.S. 2018, by age group
- How many stores do you plan to go to on Thanksgiving and/or Black Friday?
- Likeliness to shop in a physical store on Black Friday/Cyber Monday among U.S. consumers in 2016, by gender
- What time do you plan to begin your shopping in a physical store on Thanksgiving and Black Friday?
- Distribution channels used by shoppers on Black Friday in Canada in 2017
- Share of consumers planning to take advantage of deals on Black Friday and Cyber Monday in Canada as of October 2018
- Reasons why consumers contacted customer service in Denmark in 2015 and 2016
- On which website or app did you make your most recent purchase?
- Do you agree with the following: I have made a purchase I did not plan to because of a coupon or discount code?*
- Where exactly did you make your most recent in-store purchase?
- Are you willing to pay more for a product made in the U. S. compared to similar products made in other countries, or not?
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