Time spent holding off buying items until the Black Friday sales in the UK 2018

This statistic shows the results of a 2018 survey in which British consumers were asked how long they hold off buying items in the lead up to the Black Friday/Cyber Monday sales. A total of around 37 percent of respondents admitted to waiting to buy items until the sales started. Out of those who hold out, an anticipation time of a few weeks is most common (14 percent). One percent said they were willing to wait a whole year until the release of the next Black Friday deals.

How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales?

Share of respondents
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2018


United Kingdom (Great Britain)

Survey time period

November 2018

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

British adults

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Black Friday in the UK"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.