This statistic shows the results of a 2018 survey in which British consumers were asked how long they hold off buying items in the lead up to the Black Friday/Cyber Monday sales. A total of around 37 percent of respondents admitted to waiting to buy items until the sales started. Out of those who hold out, an anticipation time of a few weeks is most common (14 percent). One percent said they were willing to wait a whole year until the release of the next Black Friday deals.
How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales?
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finder.com. (November 15, 2018). How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales? [Graph]. In Statista. Retrieved February 29, 2020, from https://www.statista.com/statistics/784551/black-friday-anticipation-time-great-britain/
finder.com. "How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales?." Chart. November 15, 2018. Statista. Accessed February 29, 2020. https://www.statista.com/statistics/784551/black-friday-anticipation-time-great-britain/
finder.com. (2018). How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales?. Statista. Statista Inc.. Accessed: February 29, 2020. https://www.statista.com/statistics/784551/black-friday-anticipation-time-great-britain/
finder.com. "How Long Do You Hold off Buying Things in The Lead to Black Friday/Cyber Monday Sales?." Statista, Statista Inc., 15 Nov 2018, https://www.statista.com/statistics/784551/black-friday-anticipation-time-great-britain/
finder.com, How long do you hold off buying things in the lead to Black Friday/Cyber Monday sales? Statista, https://www.statista.com/statistics/784551/black-friday-anticipation-time-great-britain/ (last visited February 29, 2020)
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