Average planned spend for Black Friday sales in Great Britain 2023, by generation

Published by
D. Tighe,
Nov 6, 2023
This statistic shows the results of a survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2023. Generation Z were likely to be the biggest spenders on Black Friday 2023, with a planned spend of 176 pounds on average. This planned spend decreased with each generation.

Average planned spend for Black Friday/Cyber Monday sales in Great Britain 2023, by generation (in GBP)

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Release date

October 2023

Region

United Kingdom (Great Britain)

Survey time period

September 29 to October 2, 2023

Number of respondents

2,000 respondents

Special properties

British adults

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