Beauty YouTube channels with the largest number of subscribers in France 2017

 As of October 12, 2017, the YouTube channel consecrated to beauty and cosmetic topics with the most subscribers was the channel EnjoyPhoenix, accounting for about three million subscribers. Horia ranked second with about 1.9 million subscribers. 

Main social media platform for influencers

   The media sharing platform YouTube is the second platform where French social media influencers stated that they get the most engagement, according to a survey from 2019, ranking however far behind Instagram. The leading beauty YouTube channel EnjoyPhoenix had also the highest number of subscribers among French influencers on Instagram: about 4.5 million.    

Social media influencers in France

   Regarding the subject areas in which French influencers are the most followed on social media, it appears that 21 percent of responding French internet users declared having subscribed to accounts about beauty topics. Furthermore, the advices of influencers seem to have an impact on consumer behavior, since 17 percent of French people had already purchased a product following its review by an influencer several times. In addition to this, 52 percent of respondents of a survey said to buy hygiene or beauty products often after it was mentioned by influencers.

Number of subscribers of the most popular YouTube channels about beauty and cosmetics in France as of October 12, 2017

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Source

Release date

October 2017

Region

France

Survey time period

October 12, 2017

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