Evaluation of furniture stores in France 2014, by criterion

This chart illustrates the score awarded by mystery shoppers in Ikea, But and Conforama stores for the cleanliness and ease of orientation in France in 2014. Mystery shoppers viewed the ease of orientation in Ikea stores as being perfect with an average score of 20/20.

Score awarded to Ikea, Purpose and Conforama by mystery shoppers for cleanliness and ease of orientation in stores in France in 2014

Storage, cleanliness (scale 1-20)*Ease of orientation (scale 1-20)**
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Release date

January 2015



Survey time period

October 14-16, 2014

Method of interview

Face-to-face interview

Supplementary notes

From October 14 to October 16, 2014, in similar time slots, Directique's mystery shoppers simulated the purchase of a TV shelf and a 3-seater sofa bed in 18 stores in France. The source does however not indicate the number of mystery shoppers. For more information about the methodology, please click here.

* At the reception, on the shelves and at checkout

** Clarity of shelf arrangement and signage

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Statistics on "Furniture in the United Kingdom (UK)"

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