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Evaluation of furniture stores in France 2014, by criterion

Score awarded to Ikea, Purpose and Conforama by mystery shoppers for cleanliness and ease of orientation in stores in France in 2014

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Release date

January 2015



Survey time period

October 14-16, 2014

Method of interview

Face-to-face interview

Supplementary notes

From October 14 to October 16, 2014, in similar time slots, Directique's mystery shoppers simulated the purchase of a TV shelf and a 3-seater sofa bed in 18 stores in France. The source does however not indicate the number of mystery shoppers. For more information about the methodology, please click here.

* At the reception, on the shelves and at checkout

** Clarity of shelf arrangement and signage

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Statistics on "Furniture industry in the EU"

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