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Toy stores: level of satisfaction of French customers 2012

This chart presents a ranking of the five most popular toy stores in France in 2012, by level of customer satisfaction. In 2012, Oxybul was at the top of the rankings with a general customer satisfaction rate of nearly 87 percent.

Overall satisfaction rate of customers of a selection of toy stores in France in 2012

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Release date

December 2013



Survey time period

October 2013

Number of respondents

1,117 respondents

Method of interview


Supplementary notes

The source adds the following information:
"A questionnaire of satisfaction has been included in the number 518 of Que Choisir (October 2013) intended for part of its subscribers. They had to judge the specialized superstores of the toy (four, maximum) that they had to attend during the last two years. After having indicated their level of overall satisfaction, they had to write them down on different criteria (reception, readability of the labels, choice and availability of the products, quality / price ratio ...)."

To access the detailed survey data, click here .

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