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Brexit: impact on foreign-produced premium brand trust in the UK 2017, by category

This statistic shows the results of a survey in which respondents in the United Kingdom (UK) were asked how Brexit will affect their trust in premium brands produced outside the country in 2017, broken down by category of goods. Out of those surveyed, a high proportion do not think that Brexit will affect their trust in brands producing laptops, tablets and smartphones (63 percent), as well as cosmetics (43.6 percent). In contrast, respondents are most likely to expect a loss in trust in brands producing handbags (41.1 percent), casual apparel (39.3 percent) and formal clothing (37.8 percent).

Consumers' opinions on how Brexit will affect their trust in premium brands produced outside the country in the United Kingdom (UK) in 2017, by category of goods

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Sources

Release date

January 2017

Region

United Kingdom

Survey time period

February 2017

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Face-to-face interview

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Statistics on "Retail trade in the United Kingdom (UK)"

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