As of May 2024, a study revealed that the main reasons for terminating an SVOD subscription had to do with price, with 40 percent of respondents worldwide stating that they want to save money. Furthermore, about one in three people interviewed said that the subscription is too expensive for what they get. Content has become a growing issue for subscribers as well, and 20 percent of global consumers consider canceling because there is not enough content to watch on the respective platform.
Most common reasons for canceling video streaming service subscriptions worldwide as of May 2024
respondents across 12 countries considering to cancel a video streaming service
Method of interview
Online survey
Supplementary notes
Original question: “What are the reasons you are considering cancelling your subscription?”
The question was asked in the following countries: China, Japan, Singapore, the U.S., Brazil, Mexico, Germany, Netherlands, Spain, Sweden, the UK, and Australia.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Simon-Kucher & Partners. (October 15, 2024). Most common reasons for canceling video streaming service subscriptions worldwide as of May 2024 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/785623/cancel-online-streaming-service-subscription-worldwide/?__sso_cookie_checker=failed
Simon-Kucher & Partners. "Most common reasons for canceling video streaming service subscriptions worldwide as of May 2024." Chart. October 15, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/785623/cancel-online-streaming-service-subscription-worldwide/?__sso_cookie_checker=failed
Simon-Kucher & Partners. (2024). Most common reasons for canceling video streaming service subscriptions worldwide as of May 2024. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/785623/cancel-online-streaming-service-subscription-worldwide/?__sso_cookie_checker=failed
Simon-Kucher & Partners. "Most Common Reasons for Canceling Video Streaming Service Subscriptions Worldwide as of May 2024." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/785623/cancel-online-streaming-service-subscription-worldwide/?__sso_cookie_checker=failed
Simon-Kucher & Partners, Most common reasons for canceling video streaming service subscriptions worldwide as of May 2024 Statista, https://www.statista.com/statistics/785623/cancel-online-streaming-service-subscription-worldwide/?__sso_cookie_checker=failed (last visited January 20, 2025)
Most common reasons for canceling video streaming service subscriptions worldwide as of May 2024 [Graph], Simon-Kucher & Partners, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/785623/cancel-online-streaming-service-subscription-worldwide/?__sso_cookie_checker=failed
