YouTube: most subscribed kids content channels 2020

Kids-themed YouTube channels are among the most popular types of content on the platform, and as of March 2020 ChuChu TV Nursery Rhymes & Kids Songs was the most subscribed kids content channel with almost 33.1 million subscribers.

Children’s video content on YouTube

During a June 2018 survey of YouTube users in the United States, 34 percent of responding parents with children aged 11 years or younger stated that they regularly let their child or children watch YouTube, even though the company has explicitly stated that the platform is not intended for users younger than 13 years. Overall, 81 percent of parents with children aged 11 or younger stated that they had ever let their child watch videos on YouTube, and almost two thirds stated that their child had encountered unsuitable content on the video platform.

Children’s media consumption

A November 2018 survey found that in terms of video content consumption of children, online video streaming was more popular than live TV. Overall, 65 percent of children watched content via streaming, ahead of 54 percent watching live TV. In 2018, children in the United States spent an average of 10.7 hours watching streaming content on connected TVs per week.

Most popular children-themed YouTube channels as of March 2020, ranked by number of subscribers

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2020



Survey time period

March 2020

Special properties

based on platform category "children", wider industry metrics may vary

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Children and media in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.