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YouTube: most subscribed kids content channels 2021

Kids-themed YouTube channels are among the most popular types of content on the platform, and as of January 2021 ChuChu TV Nursery Rhymes & Kids Songs was the most subscribed kids content channel with approximately 44.8 million subscribers.

Children’s video content on YouTube

During a Match 2020 survey of YouTube users in the United States, over 30 percent of responding parents with children aged 11 years or younger stated that they regularly let their child or children watch YouTube, even though the company has explicitly stated that the platform is not intended for users younger than 13 years. Overall, the majority of parents with children aged 11 or younger stated that they had ever let their child watch videos on YouTube, and almost two thirds stated that their child had encountered unsuitable content on the video platform.

Children’s media consumption

A November 2018 survey found that in terms of video content consumption of children, online video streaming was more popular than live TV. Overall, 65 percent of children watched content via streaming, ahead of 54 percent watching live TV. In 2018, children in the United States spent an average of 10.7 hours watching streaming content on connected TVs per week.

Most popular children-themed YouTube channels as of January 2021, ranked by number of subscribers

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Release date

February 2021



Survey time period

January 2021

Special properties

based on platform category "children", wider industry metrics may vary

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Statistics on "Parents Online"

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