YouTube: most subscribed kids content channels 2023

Seen the popularity of the YouTube platform among younger users and children, kids-themed YouTube channels are among the most popular types of content on the platform. As of September 2023, ChuChu TV Nursery Rhymes & Kids Songs was the most subscribed kids' content channel with approximately 67.3nmillion subscribers. Spanish-language channel El Reino Infantil ranked second with approximately 60 million subscribers, while Masha and the Bear ranked third with 44 million subscribers.

Kids on YouTube

According to a survey of global parents conducted in September 2022, over half of the respondents reported that watching YouTube videos was a popular online activity their children chose to engage with. In the United States, children were using the YouTube app to watch content for over one hour daily on average in 2021.

Children media consumption

As of May 2022, software, audio, and video content were the most popular categories for global children to interact with online, with approximately 44 percent of younger users visiting and engaging with these content formats. Between 52 percent and 55 percent of children in India, Saudi Arabia, and South Africa were reported visiting software, audio, and video websites between 2020 and 2021.