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Reasons for canceling online streaming service subscriptions U.S. 2018-2020

According to data spanning three years, the main reason for canceling an online streaming service subscription in the United States is the price of the service becoming too expensive, with 54.6 percent of U.S. respondents citing this as their top concern in the most recent study held in August 2020. However, price is less of an issue for users than in previous years. Content is a growing source of frustration for consumers, and the 2020 survey revealed that over 22 percent of respondents had canceled an SVoD subscription because the content available to them was not interesting, whilst 8.2 percent admitted that they struggled to find the content they want.

Most common reasons for canceling online streaming service subscriptions according to online users the United States from 2018 to 2020

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Release date

October 2020


United States

Survey time period

August 1 to 12, 2018, August 1 to 12, 2019, August 1 to 12, 2020

Number of respondents

500 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This survey was fielded by a third-party company with access to consumer panels in France, Germany, India, Italy, Japan, Philippines, Singapore, South Korea, the UK and the United States. 500 responses were collected from each country for a total of 5,000 global responses.

Original question: Which of the following is most likely to cause you to cancel your subscription to an online streaming service?

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Statistics on "Subscription video on demand market in the U.S."

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