Reasons for canceling online streaming service subscriptions in the U.S. 2018-2019

Responses to a 2019 survey on online video consumption showed that the main reason for canceling an online streaming service subscription was the price of the service becoming too expensive, with 60.2 percent of U.S. respondents citing this as their top concern.

Most common reasons for canceling online streaming service subscriptions according to online users the United States in 2018 and 2019

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Source

Release date

October 2019

Region

United States

Survey time period

August 1 to 12, 2018 and August 1 to 12, 2019

Number of respondents

500 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This survey was fielded by a third-party company with access to consumer panels in France, Germany, India, Italy, Japan, Philippines, Singapore, South Korea, the UK and the United States. 500 responses were collected from each country for a total of 5,000 global responses.

Original question: Which of the following is most likely to cause you to cancel your subscription to an online streaming service?

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