Reasons for termination of cable subscription in the U.S. 2018-2019

According to reports held in August of 2018 and 2019, the main reason for canceling a cable subscription among U.S. adults has to do with price. In 2019, over 50 percent of respondents said that they would terminate their cable subscription if the price continued to increase, marking an increase from the 46.4 percent who cited this as the main reason during the 2018 survey.

Most common reasons for users in the United States to terminate their cable subscriptions in 2018 and 2019

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Source

Release date

October 2019

Region

United States

Survey time period

August 1 to 12, 2018 and August 1 to 12, 2019

Number of respondents

500 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This survey was fielded by a third-party company with access to consumer panels in France, Germany, India, Italy, Japan, Philippines, Singapore, South Korea, the UK and the United States. 500 responses were collected from each country for a total of 5,000 global responses.

Original question: Which of the following is most likely to make you terminate your cable or satellite television subscription?

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Statistics on "Cable TV in the U.S."

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