The statistic presents information on the share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, sorted by platform. During a survey, 72 percent of Millennial viewers stated that they co-viewed content via streaming services, compared to 52 percent of adults in general.
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Share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, by platform
Co-viewing video content among Millennial viewers in the U.S. 2018, by platform
Published by Amy Watson,
Jan 16, 2019
Share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, by platform
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Source
Source
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Release date
January 2019
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Region
United States
Survey time period
November 2018
Number of respondents
*
Age group
18-34 years
Method of interview
Face-to-face interview
Supplementary notes
*The total sample size was 24,000. The source did not provide precise information on age group sample size breakdowns.
Co-viewing video content among Millennial viewers in the U.S. 2018, by platform
Published by Amy Watson,
Jan 16, 2019
The statistic presents information on the share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, sorted by platform. During a survey, 72 percent of Millennial viewers stated that they co-viewed content via streaming services, compared to 52 percent of adults in general.
Other statistics on the topic
U.S. Millennials: Media & Marketing
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Statistics on "Millennials in the U.S.: media & marketing"
- General
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- TV and video
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- Weekly TV reach in the United States as of the 1st quarter of 2019, by age groupTV reach in the U.S. Q1 2019, by age
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- Weekly time spent by U.S. adults watching video content via computer as of 1st quarter 2018, by age group (in minutes)U.S. weekly time spent on online video 2018, by age
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- Average daily time spent watching TV per capita in the United States in 2018, by age group (in hours)U.S. TV consumption: daily viewing time in 2018, by age
- Share of Millennials who watched more than three hours of TV or video content per day in the United States as of June 2018, by methodMillennials watching 3+ hours of TV and video daily in the U.S. 2018, by method
- Share of TV connected device users in the United States in September 2018, by ageConnected devices users in the U.S. September 2018, by age
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- Film
The most important statistics
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- Radio & audio
The most important statistics
- Monthly online radio reach in the United States in 2018 and 2019, by age groupOnline radio reach in the U.S. 2018-2019, by age group
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- Number of weekly radio listeners in the United States in 1st quarter 2018, by demographic groupRadio listeners number in the U.S. in 2018, by demographic group
- Share of consumers who listen to the radio on a weekly basis in the United States as of the 4th quarter of 2018, by age groupConsumers listening to the radio on a weekly basis U.S. 2018, by age group
- Share of Spotify users in the United States as of March 2018, by ageSpotify users in the U.S. 2018, by age
- Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2019, by age groupShare of people who listen to podcasts monthly in the U.S. 2017-2019, by age group
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The most important statistics
- Share of adults who have read a print book in the last 12 months in the United States in 2019, by age groupPenetration of print book consumption in the U.S. 2019, by age group
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- Number of print magazine issues read monthly in the United States in fall 2018, by age groupNumber of print magazines read in the U.S. 2018, by age group
- Frequency of reading print newspapers by consumers in the United States as of May 2017, by age groupFrequency of reading print newspapers by U.S. consumers 2017, by age group
- Share of Millennials reading poetry in the United States in 2012 and 2017Millennials poetry reading rate in the U.S. 2012-2017
- Frequency of reading comic books among adults in the United States as of November 2018, by age groupFrequency of reading comics in the U.S. 2018, by age group
- Share of consumers who use a Bible in the United States in 2018, by age groupConsumers who use a Bible in the U.S. 2018, by age
- News
The most important statistics
- Leading news sources among young consumers in the United States as of 3rd quarter 2017Young adults' primary news sources in the U.S. 2017
- Frequency of using selected news sources among Millennials in the United States as of April 2019Frequency of consuming news from selected sources by Millennials in the U.S. 2019
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- Frequency of watching cable news in the United States as of July 2018, by age groupFrequency of watching cable news in the U.S. 2018, by age
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- Share of voters who are concerned about the influence of fake news on voters and elections in the United States as of June 2018, by age groupU.S. voters concerned about fake news influence on elections 2018, by age group
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The most important statistics
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The most important statistics
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- Share of Amazon Prime Video subscribers among VoD users in the United States in 2018, by age groupAmazon Prime Video subscribers among VoD users in the U.S. 2018, by age
- Share of adults with a HBO Now/HBO Go subscription in the United States as of January 2019, by age groupShare of adults who have a HBO Now/HBO Go subscription in the U.S. 2019, by age group
- Share of adults with a Hulu subscription in the United States as of January 2019, by age groupShare of adults who have a Hulu subscription in the U.S. 2019, by age group
- Share of households streaming an SVOD service daily in the United States as of June 2019, by user age groupShare of households streaming SVOD daily in the U.S. 2019, by user age group
- Share of adults who have ever subscribed to a streaming service exclusively to watch a certain show in the United States as of March 2019, by age groupStreamers subscribed to as service due to a specific show U.S. 2019, by age group
- Marketing & advertising
The most important statistics
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- Attitudes of influencer marketing audiences towards social media influencers worldwide as of February 2018, by age groupOpinions of consumers about social media influencers in 2018, by age
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age groupAdblocking penetration rate in the U.S. Q2 2018, by age group
- Share of retailers who plan to change their marketing spending to consumers in the United States as of January 2018, by generationU.S. retailers marketing spend plans 2018, by generation
- Social media
The most important statistics
- Percentage of U.S. adults who use Facebook as of February 2019, by age groupFacebook usage reach in the United States 2019, by age group
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- Percentage of U.S. adults who use Twitter as of February 2019, by age groupTwitter usage reach in the United States 2019, by age group
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- Distribution of Facebook Messenger users in the United States as of November 2019, by age groupFacebook Messenger user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of November 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Twitter users in the United States as of September 2018, by age groupTwitter: distribution of U.S. users 2018, by age
- Recreation and entertainment
The most important statistics
- Travel planning methods of Millennials in the United States as of July 2018Travel planning methods of Millennials in the U.S. as of July 2018
- Websites visited on a regular basis for travel information by Millennials from the United States as of June 2018* Websites visited on a regular basis for travel information by Millennials U.S. 2018
- Information sources used by Millennials from the United States when searching for vacation ideas as of June 2018* Information sources used by Millennials when searching for vacation ideas U.S. 2018
- Share of Millennials who watch sports highlights in the United States as of June 2017, by platformMillennials sports highlights viewership in the U.S. 2017, by platform
- Preferred source for watching the Winter Olympics in 2018 in the United States as of February 2018, by agePreference source for watching Winter Olympics U.S. 2018, by age
- Share of LGBTQ consumers who attended an LGBTQ film festival in the United States as of June 2018, by generationFilm festival attendance among LGBTQ consumers in the U.S. 2018, by generation
- Popular culture
The most important statistics
- Favorite Star Wars movie among adults in the United States as of April 2019, by ageFavorite Star Wars movie in the U.S. 2019, by age
- Most favorable James Bond movies in the United States as of March 2019, by generationFavorite James Bond films in the U.S. 2019, by generation
- Share of adults who have never watched a James Bond movie in the United States as of March 2019, by generationAdults who have never seen a James Bond film U.S. 2019, by generation
- Favorite TV shows of all time among Millennials in the United States as of April 2018Favorite all-time TV shows among Millennials in the U.S. 2018
- Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating scoreContemporary TV shows with the highest ratings among Millennials in the U.S. 2018
- Level of enjoyment of the Game of Thrones TV series in the United States as of April 2019, by generationEnjoyment of Game of Thrones TV series in the U.S. 2019, by generation
- Level of engagement with the A Song of Fire and Ice book series in the United States as of April 2019, by generationFamiliarity with A Song of Fire and Ice book series in the U.S. 2019, by generation
- Share of adults who are fans of Marvel Comics in the United States as of April 2019, by age groupFans of Marvel Comics in the U.S. 2019, by age group
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Statistics
- Millennials: live television viewership in the past month by device 2017
- TV reach among Millennials in Canada 2016, by sub-group
- Time spent co-viewing video content with family and friends in the U.S. 2018
- Co-viewing video content in the U.S. 2017, by device
- Increased co-viewing of TV among adults in the U.S. 2018
- Millennials: online video consumption frequency 2013
- Weekly TV watching among Millennials in the U.S. 2016, by type
- Weekly time Millennials spent watching TV in the U.S. 2016, by age
- Share of children watching more than two hours TV New Zealand 2017-2018 by age
- Boys and girls watching more than two hours screen time New Zealand 2017-2018 by age
- TV viewing locations in the U.S. as of January 2013, by device
- Children watching more than two hours screens per day New Zealand 2017-2018 by gender
- Leading TV networks among Millennials in the U.S. 2015
- Boys and girls watching more than two hours screen New Zealand 2017-2018 by ethnicity
- Millennials: activities done at branded events 2015
- How Millennial parents find coupons for grocery shopping trips U.S. 2018
- Digital ads influence on Millennials' purchase decision in the U.S. 2016
- Confidence in news accurancy among Millennials in the U.S. in 2013
- Interest in popular emerging technologies in China 2017, by generation
Statistics on "Millennials in the U.S.: media & marketing - General"
- Time spent with media in the U.S. 2019, by age group
- Most common media activities in the U.S. 2018, by age
- Favorite media activities in the U.S. in 2018, by age group
- Media use among LGBTQ consumers in the U.S. 2018, by generation
- U.S. Millennials: consumer devices penetration by ethnicity 2018
- Smart speaker user number among Millennials in the United States 2017-2018
Statistics on "Millennials in the U.S.: media & marketing - TV and video"
- TV reach in the U.S. Q1 2019, by age
- Weekly viewing of traditional TV in the U.S. 2018, by age group
- U.S. weekly time spent on online video 2018, by age
- U.S. weekly time spent on smartphone video 2018, by age group
- U.S. TV consumption: daily viewing time in 2018, by age
- Millennials watching 3+ hours of TV and video daily in the U.S. 2018, by method
- Connected devices users in the U.S. September 2018, by age
- Video genres viewed in the last month among Millennials in the U.S. 2018, by device
- Digital engagement of U.S. adults with TV shows 2018
- Co-viewing video content among Millennial viewers in the U.S. 2018, by platform
- Must-keep TV and video sources among 16-34 year olds U.S. 2019
Statistics on "Millennials in the U.S.: media & marketing - Film"
Statistics on "Millennials in the U.S.: media & marketing - Radio & audio"
- Online radio reach in the U.S. 2018-2019, by age group
- Radio reach in the U.S. in 2019, by age and gender
- Leading radio formats of U.S. Millennials 2018
- Radio listeners number in the U.S. in 2018, by demographic group
- Consumers listening to the radio on a weekly basis U.S. 2018, by age group
- Spotify users in the U.S. 2018, by age
- Share of people who listen to podcasts monthly in the U.S. 2017-2019, by age group
- Consumers listening to podcasts on a weekly basis U.S. 2018, by age group
- Consumers streaming or downloading music on a weekly basis U.S. 2018, by age group
- CD buyers in the U.S. in 2018, by age group
- Vinyl record buyers in the U.S. in 2018, by age group
Statistics on "Millennials in the U.S.: media & marketing - Print"
- Penetration of print book consumption in the U.S. 2019, by age group
- Book readers in the U.S. 2019, by age group
- Number of print magazines read in the U.S. 2018, by age group
- Frequency of reading print newspapers by U.S. consumers 2017, by age group
- Millennials poetry reading rate in the U.S. 2012-2017
- Frequency of reading comics in the U.S. 2018, by age group
- Consumers who use a Bible in the U.S. 2018, by age
Statistics on "Millennials in the U.S.: media & marketing - News"
- Young adults' primary news sources in the U.S. 2017
- Frequency of consuming news from selected sources by Millennials in the U.S. 2019
- Most popular news platforms in the U.S. 2018, by age group
- Most used network for television news in the U.S.as of May 2018, by age
- Frequency of watching cable news in the U.S. 2018, by age
- Share of Millennial radio audience listening to news/talk radio in U.S. 2014-2018
- Interactions with local journalists in the U.S. 2018, by age group
- U.S. voters concerned about fake news influence on elections 2018, by age group
Statistics on "Millennials in the U.S.: media & marketing - Gaming"
Statistics on "Millennials in the U.S.: media & marketing - Subscription services"
- Streaming subscribers in the U.S. 2019, by service and generation
- Share of adults who have a Netflix subscription in the U.S. 2018, by age group
- Netflix subscribers among VoD users in the U.S. 2018, by age
- Amazon Prime Video subscribers among VoD users in the U.S. 2018, by age
- Share of adults who have a HBO Now/HBO Go subscription in the U.S. 2019, by age group
- Share of adults who have a Hulu subscription in the U.S. 2019, by age group
- Share of households streaming SVOD daily in the U.S. 2019, by user age group
- Streamers subscribed to as service due to a specific show U.S. 2019, by age group
- Important features of music streaming services among Millennials in the U.S. 2018
Statistics on "Millennials in the U.S.: media & marketing - Marketing & advertising"
- Opinions on online advertising relevance in the U.S. 2018, by age group
- Share of U.S. adults paying attention to commercials in 2019, by age
- U.S. internet users negative attitude towards ads on websites 2018, by age group
- U.S. internet users negative attitude towards ads in online videos 2018, by age group
- Opinions of consumers about social media influencers in 2018, by age
- Adblocking penetration rate in the U.S. Q2 2018, by age group
- U.S. retailers marketing spend plans 2018, by generation
Statistics on "Millennials in the U.S.: media & marketing - Social media"
- Facebook usage reach in the United States 2019, by age group
- Instagram usage reach in the United States 2019, by age group
- Twitter usage reach in the United States 2019, by age group
- Pinterest usage reach in the United States 2019, by age group
- Facebook Messenger user share in the United States 2019, by age group
- Instagram user share in the United States 2019, by age group
- Twitter: distribution of U.S. users 2018, by age
Statistics on "Millennials in the U.S.: media & marketing - Recreation and entertainment"
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- Websites visited on a regular basis for travel information by Millennials U.S. 2018
- Information sources used by Millennials when searching for vacation ideas U.S. 2018
- Millennials sports highlights viewership in the U.S. 2017, by platform
- Preference source for watching Winter Olympics U.S. 2018, by age
- Film festival attendance among LGBTQ consumers in the U.S. 2018, by generation
Statistics on "Millennials in the U.S.: media & marketing - Popular culture"
- Favorite Star Wars movie in the U.S. 2019, by age
- Favorite James Bond films in the U.S. 2019, by generation
- Adults who have never seen a James Bond film U.S. 2019, by generation
- Favorite all-time TV shows among Millennials in the U.S. 2018
- Contemporary TV shows with the highest ratings among Millennials in the U.S. 2018
- Enjoyment of Game of Thrones TV series in the U.S. 2019, by generation
- Familiarity with A Song of Fire and Ice book series in the U.S. 2019, by generation
- Fans of Marvel Comics in the U.S. 2019, by age group
- Appreciation of Nirvana in the U.S. 2019, by generation
- Favorite Nirvana songs in the U.S. 2019, by generation
Further related statistics
- Millennials: live television viewership in the past month by device 2017
- TV reach among Millennials in Canada 2016, by sub-group
- Time spent co-viewing video content with family and friends in the U.S. 2018
- Co-viewing video content in the U.S. 2017, by device
- Increased co-viewing of TV among adults in the U.S. 2018
- Millennials: online video consumption frequency 2013
- Weekly TV watching among Millennials in the U.S. 2016, by type
- Weekly time Millennials spent watching TV in the U.S. 2016, by age
- Share of children watching more than two hours TV New Zealand 2017-2018 by age
- Boys and girls watching more than two hours screen time New Zealand 2017-2018 by age
- TV viewing locations in the U.S. as of January 2013, by device
- Children watching more than two hours screens per day New Zealand 2017-2018 by gender
- Leading TV networks among Millennials in the U.S. 2015
- Boys and girls watching more than two hours screen New Zealand 2017-2018 by ethnicity
- Millennials: activities done at branded events 2015
- How Millennial parents find coupons for grocery shopping trips U.S. 2018
- Digital ads influence on Millennials' purchase decision in the U.S. 2016
- Confidence in news accurancy among Millennials in the U.S. in 2013
- Interest in popular emerging technologies in China 2017, by generation
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GfK. (January 15, 2019). Share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, by platform [Graph]. In Statista. Retrieved December 10, 2019, from https://www.statista.com/statistics/785688/co-viewing-platform-millennial-viewers-usa/
GfK. "Share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, by platform." Chart. January 15, 2019. Statista. Accessed December 10, 2019. https://www.statista.com/statistics/785688/co-viewing-platform-millennial-viewers-usa/
GfK. (2019). Share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, by platform. Statista. Statista Inc.. Accessed: December 10, 2019. https://www.statista.com/statistics/785688/co-viewing-platform-millennial-viewers-usa/
GfK. "Share of Millennial Viewers Who Ever Co-view Video Content with Others in The United States as of November 2018, by Platform." Statista, Statista Inc., 15 Jan 2019, https://www.statista.com/statistics/785688/co-viewing-platform-millennial-viewers-usa/
GfK, Share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, by platform Statista, https://www.statista.com/statistics/785688/co-viewing-platform-millennial-viewers-usa/ (last visited December 10, 2019)
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