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Opinion of Parisians on brands symbolizing luxury 2016

Here are the three brands which best reflect the image of the luxury goods industry according to Parisians in 2016. It appears that for more than 40 percent of respondents, the Hermès brand perfectly embodied luxury.

The three brands which best reflect the image of luxury according to Parisians in 2016

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Release date

March 2016



Survey time period

February 25 to March 4, 2016

Number of respondents

500* respondents

Special properties

Paris inhabitants; the number of respondents does not match the total sample

Supplementary notes

* The source adds the following information: "Owners of an Apple watch belonging to the top 20 percent of high incomes living in London and Paris (annual income> 100K €).

The source does neither indicate the methodology used nor the age of respondents.

The source gives no information on the missing percentage points to reach 100 percent.

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