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Spending of international tourists in Italy, by country of origin 2019

Which international tourists recorded the highest spending while visiting Italy in 2019? Data show that German travelers spent the most among all international tourists in Italy. As reported by the study, their annual expenditure reached approximately 7.6 billion euros in 2019. Moreover, visitors from the United States followed, with an expenditure of roughly 5.5 billion euros in the same year.

Germany: an important resource for the Italian tourist sector

The impact of German travelers on the Italian tourism sector is remarkable, not only in terms of expenditure, but in terms of arrivals too. Indeed, most international tourists visiting Italy in 2019 came from Germany. However, when looking at the average per capita spending, Germans do not spend as much as other tourists. For example, Canadian, Australian, and U.S.tourists, among others, all spent more than German tourists when visiting Italy in 2019.

Inbound tourist spending in Italy is higher than the outbound tourist expenditure

Overall, the travel spending of international tourists visiting Italy experienced an increasing trend from 2010 to 2019. In fact, international tourists in Italy spent more than Italian visitors abroad over the period considered. For instance, the expenditure of German tourists in Italy was roughly five times higher than the spending of Italian tourists visiting Germany in 2019.

Spending of international tourists visiting Italy in 2019, by country of origin

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Release date

June 2020



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