Number of paid SVoD services used in the U.S. 2016-2019

In 2019, 45 percent of U.S. users subscribed to three or more paid video streaming services. This is an incredible increase from the 13 percent recorded in 2016, and aptly demonstrates the ways in which online video content consumption is changing. Unable to watch all their favorite content via a single platform, consumers will subscribe to multiple services at once in order to get access to the digital originals and licensed content available on each.

Number of paid SVoD services subscribed to by users in the United States from 2016 to 2019

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Release date

October 2019


United States

Survey time period

2016 to 2019

Number of respondents

2016 n=4,000; 2017 n=4,047; 2018 n=4,000; 2019 n=4,006

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Statistics on "Subscription video on demand market in the U.S."

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