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Influence of single media assets on car buyers in Italy in 2017

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Italy: media influence on cars buyer in 2017 This statistic displays the results of a survey on the influence of media on car buyers in Italy in 2017. According to data, search engines influenced 40 percent of new car buyers, while 17 percent of respondents reported that have been influenced by online videos. Lastly, other forms of car brands promotion were an influence source for 36 percent of new car buyers.
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Description Source More information
This statistic displays the results of a survey on the influence of media on car buyers in Italy in 2017. According to data, search engines influenced 40 percent of new car buyers, while 17 percent of respondents reported that have been influenced by online videos. Lastly, other forms of car brands promotion were an influence source for 36 percent of new car buyers.
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Release date
October 2017
Region
Italy
Survey time period
January to October 2017
Number of respondents
356 respondents

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