Italy: media influence on cars buyer in 2017

This statistic displays the results of a survey on the influence of media on car buyers in Italy in 2017. According to data, search engines influenced 40 percent of new car buyers, while 17 percent of respondents reported that have been influenced by online videos. Lastly, other forms of car brands promotion were an influence source for 36 percent of new car buyers.

Influence of single media assets on car buyers in Italy in 2017

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Source

Release date

October 2017

Region

Italy

Survey time period

January to October 2017

Number of respondents

356 respondents

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