European consumer reasons for not buying online from another country 2017

This statistic displays the share of European consumers that have found problems when trying to make an online purchase from another country in 2017. 12.8 percent of consumers have experienced a refusal of payment from their country in 2017. As the number of people making online purchases and trust overall in online shopping grows across Europe the number of consumers experiencing issues when purchasing online, especially when buying from another country.

Share of European consumers that have had online purchases from another country cancelled in 2017, by reason

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Release date

July 2017


Europe, EU

Survey time period


Number of respondents

500 per country*

Age group

18 years and older

Method of interview


Supplementary notes

The source adds the following information: "The Marketing Monitoring Survey (MMS) tracks the functioning of 52 consumer markets across the EU, Iceland and Norway".

* The sample size is equal to 500 respondents per country and per market surveyed (except for LU, MT, CY and IS = 250)

Data are available for EU28 plus Iceland (IS) and Norway (NO).

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Statistics on "E-commerce in Poland"

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