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European consumer reasons for not buying online from another country 2017

Share of European consumers that have had online purchases from another country cancelled in 2017, by reason

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Release date

July 2017


Europe, EU

Survey time period


Number of respondents

500 per country*

Age group

18 years and older

Method of interview


Supplementary notes

The source adds the following information: "The Marketing Monitoring Survey (MMS) tracks the functioning of 52 consumer markets across the EU, Iceland and Norway".

* The sample size is equal to 500 respondents per country and per market surveyed (except for LU, MT, CY and IS = 250)

Data are available for EU28 plus Iceland (IS) and Norway (NO).

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