• Podcasting: number of listeners in the U.S. 2021 | Statistic

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Number of podcast listeners in the U.S. 2014-2021

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Number of podcast listeners in the United States from 2014 to 2021 (in millions)
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Number of podcast listeners in the U.S. 2014-2021

The graph presents the number of podcast listeners in the United States from 2014 to 2016, as well as a forecast from 2017 to 2021. According to the source, the average number of monthly podcast listeners amounted to about 58 million in 2016, and is due to increase to 112 million by 2021.

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The graph presents the number of podcast listeners in the United States from 2014 to 2016, as well as a forecast from 2017 to 2021. According to the source, the average number of monthly podcast listeners amounted to about 58 million in 2016, and is due to increase to 112 million by 2021.

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Release date: October 2017

Region: United States
Survey time period: 2017
Supplementary notes: * estimate

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Statistics on "Podcasting in the U.S."

U.S market overview

The most important statistics

Number of podcast listeners in the United States from 2014 to 2021 (in millions)Number of podcast listeners in the U.S. 2014-2021
Annual cumulative podcast listening time in the United States from 2014 to 2021 (in hours)Cumulative podcast listening time in the U.S. 2014-2021
Share of consumers who have listened to selected media in the past month in the United States in 2017Share of U.S consumers who have listened to selected media 2017
Have you ever heard of the term "podcast"?Knowledge of the term "podcast" in the United States 2017
Percentage of consumers who are aware of podcasting in the United States from 2006 to 2018Share of U.S. adults aware of the term podcasting 2006-2018
Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2017Share of U.S. consumers who listen to audio podcasts 2006-2017
Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2018Audio podcast consumption in the U.S. 2008-2018
Where do you get podcasts?Podcast providers in the United States 2017

Top podcasts

The most important statistics

Number of active podcasts on iTunes worldwide from 2008 to 2015 (in thousands)Number of active podcasts on iTunes 2008-2015
Most popular iTunes podcast categories worldwide in 2015, by number of active podcasts (in thousands)Most popular global iTunes podcast categories 2015
Leading podcast publishers in the United States in March 2018, by unique monthly audience (in millions)Leading podcast publishers in the U.S. 2018, by monthly unique audience
Leading podcast publishers worldwide in March 2018, by unique streams and downloads (in millions)Podcast publishers' global unique streams and downloads 2018
Which of these podcasts do you occasionally listen to?Podcasts occasionally listened to in the United States 2017
Average unique weekly users of National Public Radio (NPR) podcasts from 2014 to 2016 (in millions)NPR: number of podcast users 2014-2016

Demographics

The most important statistics

Monthly podcast consumption penetration rate worldwide in 3rd quarter 2016, by agePodcast consumption penetration rate worldwide 2016, by age
Percentage of internet users who listen to podcasts in the United States as of April 2016, by frequencyShare of U.S. internet users who listen to podcasts 2016, by frequency
How often do you listen to podcasts?Frequency of listening to podcasts in the United States in 2017, by gender
How often do you listen to podcasts?Frequency of listening to podcasts in the United States in 2017, by age

Consumer habits

The most important statistics

Distribution of time spent listening to audio content among podcast listeners in the United States as of August 2016, by sourceShare of time spent listening to audio sources by U.S. podcast listeners 2016
Number of users who have listened to a podcast in the past month in the United States from 2014 to 2017, by device (in millions)Most frequently used devices for podcast watching/listening in the U.S. 2014-2017
Average time weekly podcast listeners spend listening to podcasts in the United States as of February 2016Time spent listening to podcasts by weekly U.S. podcast users 2016
Leading locations for listening to podcasts by podcast users in the United States as of September 2017Frequent locations for listening to podcasts by U.S. podcast users 2017
Abandonment rate of podcasts among podcast listeners in the United States as of March 2016, by podcast lengthPodcast abandonment rate by podcast length in the U.S. 2016
How important are the following factors to listening to podcasts?Leading reasons for listening to podcasts in the U.S. 2016
Which program do you use to play podcasts?Programs used to play podcasts in the United States 2017
Why don't you listen to podcasts?Reasons for not listening to podcasts in the United States 2017

Advertising

The most important statistics

Podcast advertising spending in the United States from 2010 to 2020 (in million U.S. dollars)Podcast ad spending in the U.S. 2010-2020
Interest of advertisers in podcasts in the United States in 2015 and 2016Podcast advertising interest in the U.S. 2015-2016
Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016Actions taken by podcast listeners in the U.S. after hearing ads 2016
How often do you feel disturbed by advertisements when listening to a podcast?Ad disturbance when listening to podcasts in the United States 2017
How do you react to advertisements in a podcast?Reactions to ads in podcasts in the United States 2017
Would you be willing to pay in order to listen to podcasts without advertisements?Willingness to pay for no ads in podcasts in the United States 2017
Did you ever visit the website of an advertised company or product or have you ever taken part in an advertised voucher campaign when listening to a podcast?Website visits/voucher campaigns after podcast ads in the United States in 2017
Have you ever bought a product or a brand after listening to an advertisement for it during a podcast?Buying products/brands due to podcast ads in the United States 2017

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Podcasting in the U.S.

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Podcasting in the U.S.

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