Most popular podcast genres in the U.S. 2020
In October 2020, it was found that the most popular podcast genre in the United States was comedy, with 22 percent of respondents to a survey stating that they were very interested in podcasts designed to make them laugh. News podcasts and those based on true crime were also popular choices, as well as sport and health and fitness.
Podcasts are becoming increasingly popular
Podcasts have become a go-to form of audio entertainment, with digital episodes on different topics being either streamable or downloadable for easily accessible consumption. The number of podcast listeners within the United States is estimated to increase from 75.9 million listeners to over one billion in 2024.
Podcast market leaders
Within the constantly growing market for podcast, the globally leading podcast publisher in 2020 was iHeartRadio with 266.06 million unique streams and downloads. At the same time, a study found that Apple Podcast and Spotify were the most popular platforms to access podcast among Americans in 2020. Spotify was especially popular among the age group of 18 to 34 while younger and older consumers also often used Apple Podcasts.
Podcasts are becoming increasingly popular
Podcasts have become a go-to form of audio entertainment, with digital episodes on different topics being either streamable or downloadable for easily accessible consumption. The number of podcast listeners within the United States is estimated to increase from 75.9 million listeners to over one billion in 2024.
Podcast market leaders
Within the constantly growing market for podcast, the globally leading podcast publisher in 2020 was iHeartRadio with 266.06 million unique streams and downloads. At the same time, a study found that Apple Podcast and Spotify were the most popular platforms to access podcast among Americans in 2020. Spotify was especially popular among the age group of 18 to 34 while younger and older consumers also often used Apple Podcasts.
