Sales value share of body deodorants in Italy 2017-2018, by geographical area

This statistic illustrates the sales value share of body deodorants in Italy from March 2017 to March 2018, broken down by geographical area. According to data, the sales value share of body deodorants peaked in the north west of the country at 31.8 percent of the total market. In the same period, the sales value of body deodorants in the south of Italy amounted to 23.6 percent of the sales in the domestic market.

Sales value share of body deodorants in Italy from March 2017 to March 2018, by geographical area

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Source

Release date

July 2018

Region

Italy

Survey time period

March 2017 to March 2018

Supplementary notes

The areas are divided according to Nielsen criteria.
Area 1 = Piedmont, Aosta Valley, Liguria and Lombardy (North West) .
Area 2 = Veneto, Trentino South-Tyrol, Friuli Venezia-Giulia and Emilia Romagna (North East).
Area 3 = Tuscany, Umbria, Marche, Lazio and Sardinia (Center).
Area 4 = Abruzzo, Molise, Apulia, Campania, Basilicata, Calabria and Sicily (South).

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