Market share of Swedish Match snus in Sweden/ Scandinavia 2013-2021

Published by M. Ridder, Mar 29, 2023
The Swedish Match's share of the Swedish snus market decreased from 2013 to 2021. In 2013, the share amounted to 72.2 percent. In 2021, Swedish Match's own branded snus had a share of 50.2 percent of the total snus market in Sweden and the rest of Scandinavia.

Swedish Match is a manufacturer of snus and moist snuff, cigars and chewing tobacco products, as well as lighters and matches.

Swedish Match's share of the Swedish/ Scandinavian snus market from 2013 to 2021

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Release date

March 2022

Region

Denmark, Norway, Sweden

Survey time period

2013 to 2021

Supplementary notes

The figures refer to the brands General, Göteborgs Rapé, Ettan, Grov, Catch, Kaliber, Kronan.

*Figures for 2020 and 2021 refer to the Scandinavian market.

Some figures have been taken from previous publications.

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