In 2022, China's footwear market reached a sales value of around 450.2 billion yuan in total. That year, China remained the largest footwear market in the world. Athletic footwear and non-sports footwear each made noteworthy contributions to the market.
Athletic footwear market
Athletic shoes are very popular in China, not only because they offer various functions, but also because they are comfortable to wear on a daily basis. Thanks to its practicality, running shoes have become the most preferable type of athletic footwear among Chinese consumers. China’s athletic footwear market has a very high concentration rate, with 10 leading companies occupying three fourths of the market. Of these, Nike has maintained its dominance for years.
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Eastmoney.com. (April 13, 2023). Footwear sales value in China from 2012 to 2022 (in billion yuan) [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/787468/china-footwear-market-sales-value/
Eastmoney.com. "Footwear sales value in China from 2012 to 2022 (in billion yuan)." Chart. April 13, 2023. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/787468/china-footwear-market-sales-value/
Eastmoney.com. (2023). Footwear sales value in China from 2012 to 2022 (in billion yuan). Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/787468/china-footwear-market-sales-value/
Eastmoney.com. "Footwear Sales Value in China from 2012 to 2022 (in Billion Yuan)." Statista, Statista Inc., 13 Apr 2023, https://www.statista.com/statistics/787468/china-footwear-market-sales-value/
Eastmoney.com, Footwear sales value in China from 2012 to 2022 (in billion yuan) Statista, https://www.statista.com/statistics/787468/china-footwear-market-sales-value/ (last visited December 07, 2024)
Footwear sales value in China from 2012 to 2022 (in billion yuan) [Graph], Eastmoney.com, April 13, 2023. [Online]. Available: https://www.statista.com/statistics/787468/china-footwear-market-sales-value/