Italy: sales value share of intimate hygiene products Q2 2017, by sales channel

This statistic illustrates the sales value share of intimate hygiene products in Italy as of the second quarter of 2017, broken down by sales channel. According to data, the sales value share of intimate hygiene products peaked in drugstores at 29 percent of the total sales. By contrast, in the same period, the sales value share of intimate hygiene products in traditional grocery stores accounted for 2.5 percent of the total sales.