In 2017, Amazon's market share of the U.S. e-commerce retail market was 37 percent, and this is expected to increase significantly by 2021. As of the date of survey it has been projected that Amazon's market share will account for 50 percent of the entire e-commerce retail market's gross merchandise volume (GMV).
Amazon Prime Day
In 2015, Amazon launched its one-day members-only shopping event Prime Day, ostensibly to celebrate the 20th anniversary of Amazon's founding. However, this Prime-exclusive event has turned into one of the company’s biggest shopping days, rivaling traditional holiday shopping juggernauts Black Friday and Cyber Monday in terms of sales. In 2018, Amazon Prime Day sales amounted to 4.19 billion U.S. dollars and on Prime Day, shopper conversion was much higher than the average rate of the preceding quarter.
Projected retail e-commerce GMV share of Amazon in the United States from 2016 to 2021
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Fortune. (April 10, 2017). Projected retail e-commerce GMV share of Amazon in the United States from 2016 to 2021 [Graph]. In Statista. Retrieved November 06, 2024, from https://www.statista.com/statistics/788109/amazon-retail-market-share-usa/?utm_campaign=las-caracteristicas-que-busco-1-parte&utm_medium=referral&utm_source=www.invirtiendoencalidad.com
Fortune. "Projected retail e-commerce GMV share of Amazon in the United States from 2016 to 2021." Chart. April 10, 2017. Statista. Accessed November 06, 2024. https://www.statista.com/statistics/788109/amazon-retail-market-share-usa/?utm_campaign=las-caracteristicas-que-busco-1-parte&utm_medium=referral&utm_source=www.invirtiendoencalidad.com
Fortune. (2017). Projected retail e-commerce GMV share of Amazon in the United States from 2016 to 2021. Statista. Statista Inc.. Accessed: November 06, 2024. https://www.statista.com/statistics/788109/amazon-retail-market-share-usa/?utm_campaign=las-caracteristicas-que-busco-1-parte&utm_medium=referral&utm_source=www.invirtiendoencalidad.com
Fortune. "Projected Retail E-commerce Gmv Share of Amazon in The United States from 2016 to 2021." Statista, Statista Inc., 10 Apr 2017, https://www.statista.com/statistics/788109/amazon-retail-market-share-usa/?utm_campaign=las-caracteristicas-que-busco-1-parte&utm_medium=referral&utm_source=www.invirtiendoencalidad.com
Fortune, Projected retail e-commerce GMV share of Amazon in the United States from 2016 to 2021 Statista, https://www.statista.com/statistics/788109/amazon-retail-market-share-usa/?utm_campaign=las-caracteristicas-que-busco-1-parte&utm_medium=referral&utm_source=www.invirtiendoencalidad.com (last visited November 06, 2024)
Projected retail e-commerce GMV share of Amazon in the United States from 2016 to 2021 [Graph], Fortune, April 10, 2017. [Online]. Available: https://www.statista.com/statistics/788109/amazon-retail-market-share-usa/?utm_campaign=las-caracteristicas-que-busco-1-parte&utm_medium=referral&utm_source=www.invirtiendoencalidad.com