When we look at the money generated with these sales, Walkers market position is less pronounced than when we look at the sales volume in weight. However, the company also makes more sales than the other nine competitors in the top ten.
The overall retail sales volume of crisps in Great Britain has increased by roughly ten thousand metric tons between 2007 and 2017. In the same timeframe, overall sales values have risen too, despite being lower than in 2012 and 2013. Walkers, not only lead the market in terms of sales, but also as the healthiest brand on the entire snack market in 2018.