U.S. shopping preference retail type 2017, by age group

Most popular types of online stores according to online shoppers in the United States in 2017, by age group

U.S. shopping preference retail type 2017, by age group This statistic presents the shopping preference regarding retail types in the United States as of 2017, by age group. According to the findings, the strongest preferred online shopping channel across all age groups were large retailers, with 76 percent of Millennials having recorded this shopping method. Additionally, 74 percent of Baby Boomers held the same preference as Millennials.
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Most popular types of online stores according to online shoppers in the United States in 2017, by age group

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MarketplaceLarge retailerCategory-specificWeb-store
Millennials48%76%46%29%
Generation X56%76%49%37%
Baby Boomers59%74%42%39%
Seniors51%66%30%44%
MarketplaceLarge retailerCategory-specificWeb-store
Millennials48%76%46%29%
Generation X56%76%49%37%
Baby Boomers59%74%42%39%
Seniors51%66%30%44%
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This statistic presents the shopping preference regarding retail types in the United States as of 2017, by age group. According to the findings, the strongest preferred online shopping channel across all age groups were large retailers, with 76 percent of Millennials having recorded this shopping method. Additionally, 74 percent of Baby Boomers held the same preference as Millennials.
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