UK: distribution of grocery shoppers by their interest in using Amazon Fresh 2017

This statistic displays the results of a survey on the distribution of consumers by their interest in using Amazon Fresh in the United Kingdom (UK) in 2017. During the survey in June of 2017, it was found that 33.4 percent of responding consumers stated that they were not aware of what Amazon Fresh is. Only 14.9 percent of respondents said that they had no interest in using Amazon Fresh.

Would you switch your grocery shopping to Amazon Fresh if you could?

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Release date

June 2017


United Kingdom

Survey time period

1st of June to the 5th of June 2017

Number of respondents

1,000 respondents

Age group


Special properties


Supplementary notes

* The source notes: "focused on younger generations - representative mix of genders, all residing in the UK, aged 18-70."

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Statistics on "UK consumers: Online grocery shopping"

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